The most recent editions of Alvarinho Dona Paterna and Alvarinho Trajadura Dona Paterna are already on the market. These will be the last vintages in which the consumer will have on the bottle the image that has accompanied the brand over the last 32 years: «With these editions, we say goodbye to the image that has accompanied our products over the last few years. And it will, in a way, be a tribute to all the work carried out which involved a fantastic team since the creation of the Dona Paterna brand.” says the producer, Carlos Codesso.
Since February of this year, the Dona Paterna brand has presented a new identity: a renewed, modern, light and strong image, as a way to keep up with the public needs and respond to those needs, but also the needs of the sector, which is increasingly demanding and competitive. The “coat of arms” that accompanied the brand since its birth, in 1990, «will never be forgotten, because it is necessary to honour the history and the relationship that has been created with our audience over these past 32 years and that is why we decided that these latest editions should still be accompanied by the brand that is known by the consumer. Over time, the public will assimilate this new image of ours, because now we are closer, namely through digital media.”, says the producer of alvarinho, Carlos Codesso.
The most recent vintages of Alvarinho Dona Paterna and Alvarinho Trajadura Dona Paterna are an excellent excuse to safely bring friends and family back together around the table.
THE NEW HARVESTS
Alvarinho Dona Paterna wine is a classic. A néctar full of delicacy, freshness and minerality, with delicate white fruit, citrus, saline tones and flowers. Ideal as an aperitif or to accompany seafood dishes, or poultry dishes. It should be consumed between 10 and 11 degrees Celsius.
Alvarinho Trajadura Dona Paterna results from the harmonoius combination of the Alvarinho variety with the Trajadura variety. It has a citrine yello colour, an elegant and mineral aroma and a delicate palate. Ideal to accompany seafood, fish dishes or poultry dishes. It should be drunk between 8 and 9 degrees Celsius.
THE NEW IDENTITY
The concept arises from the pleasure of opening a bottle of Alvarinho wine and being able to taste it with family and friends in moments of fraternization, joy, and friendship. The new concept privileges the focus on elegance, represented by the quality of its wines; in historical tradition, recalling the monastery that gave rise to the name; and the care and refinement we have in handling the grapes and in the entire process that brings the wine to your table.
The new image was designed based on the junction of the letters “D” and “P”, the initials of the name Dona Paterna, resulting in a monogram. The spiral around this monogram symbolizes the act of opening a bottle of Alvarinho wine, revealing and valuing movement and harmony. «It transmits modernity, but maintains our history and values. », says Carlos Codesso, saying that this image was also based on «the bet on new products, in the medium-long term».
With this rebranding, we started our presence in digital media: with a website and social networks (facebook, linkedin and instagram). Follow us here!
